Factory Design Labs announced that it has been named creative agency of record for Callaway Golf Company.
Factory Design Labs will assume responsibility for all advertising strategy, creative, and production. Factory Design Labs will also continue its existing role as Digital Agency of Record.
“Extending our relationship with Callaway Golf to include all advertising in addition to digital is a great honor. One that we take with a great deal of respect and responsibility. Our teams have proven their knowledge of the business and the ability to execute,” said Scott Mellin, CEO of Factory Design Labs, adding, “Im more than confident we will enable Callaway Golf to achieve its goals by creating new customers through innovative marketing.”
“I am excited to announce that we have significantly expanded Factory Design Lab’s role. As we continue to increase investment in driving demand for the Callaway Brand, Products and Services, we are investing in FDL’s considerable strategic and creative strength,” stated Brian Groves, Vice President of Marketing, Callaway Golf.
Factory Design Labs clients include Oakley, The North Face, Callaway Golf, REVO, Aspen Skiing Company, Ruby Mountain Heli Experience, Eagle Creek, Killington Mountain Resort, and Differences Ski.
