Callaway Golf announced that it achieved its highest monthly U.S. golf ball share in July, per Golf Datatech analysis.
In July, Callaway earned more than 20 percent of the U.S. golf ball market share, further enhancing its position as the #2 selling golf ball brand and the fastest-growing major golf ball brand since 2013.
Retail spend on golf balls continues to be strong versus record sales levels from July 2020, with strong demand from consumers. Also, while Golf Datatech covers a broad portion of the market, internal analysis from Callaway indicated that the company’s actual golf ball share across all channels could be higher.
Callaway said its strong share is led by the performance of its Chrome Soft golf ball family.
“We are thrilled to reach our highest U.S. golf ball market share ever at over 20 percent, and we’re excited to build on this momentum going forward,” said Callaway President and CEO, Chip Brewer. “With over $50 million invested into golf ball production during the past several years, we’re committed to delivering the highest performing, highest quality golf balls in the world. That investment is especially paying off for Chrome Soft, which is performing incredibly well in the market, with our customers and out on Tour.”
Photo courtesy Calloway