Callaway Golf unveiled its new golf research and fitting facility last week, named the Ely Callaway Performance Center.

The Ely Callaway Performance Center is the hub of Callaway Golf’s two-building R&D operational area, which has a total of 75,000 square feet under roof and spreads across 15 acres. The center will host a variety of high-end events, including corporate gatherings, sales meetings, customer events, and other public relations functions.