Cabela's has appointed Reuben Mark and John Gottschalk to the company's Board of Directors. In addition to the other duties and committee assignments in their capacity as Directors, it is anticipated that Mr. Mark will serve as Chair of the Nominating and Governance Committee of the Board and Mr. Gottschalk will serve as Chair of the Audit Committee of the Board.

Reuben Mark is Chairman and Chief Executive Officer of the Colgate Palmolive Company (NYSE:CL). Mr. Mark joined the Colgate Palmolive Co. in 1963 and has held a series of significant positions in the United States and overseas since then. He was elected Chief Executive Officer in 1984 and Chairman in 1986.

John Gottschalk has served as Chairman, Chief Executive Officer and President of the Omaha World-Herald Company since 1989 and as a member of its Board of Directors since 1980. The Omaha World-Herald Company publishes the Omaha World-Herald newspaper and, through its subsidiaries, owns and operates other newspapers, engages in direct marketing and holds interests in other diversified businesses. Mr. Gottschalk has also served as a Director for McCarthy Group, Inc. since 1997.

Dennis Highby, Cabela's President and Chief Executive Officer said, “We are very excited to welcome these two distinguished gentlemen to our Board of Directors. In over two decades under Reuben's leadership, Colgate Palmolive has become recognized as one of the most successful consumer products companies in the world, while also producing significant shareholder returns. Reuben's extraordinary experience will be very helpful as we continue to develop our operating platform and expand our reach. Similarly, given John's extensive experience with the communications and direct marketing business and his proven leadership capabilities with national organizations, we believe he will be a tremendous addition to our team.”