By The Numbers, Week of August 1

22^nd Year
Grassroots Outdoor Alliance has been in operation. The group currently stands at 61 independent outdoor retailer members, with more than 127 doors in 31 states.

19 Percent
Rise in Nautilus’ organic retail business during Q2 (89 percent when including its Octane Fitness acquisition), versus 8-percent growth in direct-to-consumer.

23 Percent
Share plummet seen by Crocs Inc. (Nasdaq:CROX) on August 3, after the footwear company missed top- and bottom-line expectations for Q2. Crocs was quick to jump on the defense, blaming “industry softness” and distributor challenges in China for the dramatic dip, as opposed to overall brand health.

$100 Million
Cash Black Diamond Inc. plans to invest in the acquisition of cash-flow-positive U.S. companies within, or even outside, the outdoor recreation category.

4^th CEO
In Sturm Ruger & Company’s 67-year history was named alongside its Q2 reports. COO Christopher Killoy will take over for Michael Fifer come May 2017. Fifer has headed the company for a decade. In light of its succession announcement and robust sales, shares for the firearms company took a hit, sliding 4.5 percent.

5 to 8 Stores
Planned to open under the Big 5 name within 2016. This number is offset by the approximately 10 store closures projected for the same period, which Big 5’s chairman, president and CEO said is part of ongoing consolidation efforts.

2/3 Total Activations
Of Fitbit’s Alta and Blaze products (released March 2016) during Q2 were by new customers, while the remaining third was charted by previous Fitbit device consumers.