Burton Snowboards will exhibit at Outdoor Retailer Winter Market for the first time this January, adding another iconic action sports brand to the trade show's growing list of action sports exhibitors. Burton will unveil its 2012-13 line at the show, which takes place in Salt Lake City Jan. 19-22, 2012.

Outdoor Retailer is endorsed as the official show of Outdoor Industry Association.


“Burton is in a great position to benefit from exposure to the active outdoor market OR provides, and to benefit the show itself by attracting retailers from the youth and action sports side of the business,” said OR Show Director Kenji Haroutunian. “Consumers are looking for a broad spectrum of brands in traditional outdoor shops. It's part of a natural progression that has been taking place over the past few years. Burton adds a frontcountry lifestyle appeal, which is a great crossover opportunity with OR's buyers.”

Burton joins a growing list of action sports lifestyle brands at Winter Market including Dakine, Hurley, O'Neill, Quiksilver, Von Zipper and others.

“We're stoked to be hitting the OR show this year, not only to get Burton's products in front of some new eyes, but also to really educate dealers on the range and depth of our line,” said Greg Dacyshyn, chief creative officer at Burton Snowboards. “We have a ton of incredible product that we think will really stand out in this arena.”