Burton Snowboards disclosed several key changes to its independent sales organization in California, including the departure of the regions principal sales representative Laurent Vrignaud. After 22 years of representing Burton, Vrignaud will move on to pursue new opportunities as of June 1st.
Laurent has been a part of the Burton family for so long, and we all thank him for dedicating over two decades of his career to growing the brand and the sport, said Jake Burton, Founder and CEO of Burton Snowboards. Everyone here wishes him the best on his next chapter, and we look forward to a new era with our valued dealers in the territory.
Following Laurents departure, Burton will divide the region into two distinct sales territories. The principal sales representative for Burton in Southern California, Arizona, Las Vegas and Hawaii will now be Ryan Queen, who previously charged it as Burtons principal rep in Utah. Brad Fisher, who currently works with Laurent Vrignaud in Southern California, will now serve as Burtons principal sales rep for Northern California and Northern Nevada.
Providing the best possible service for our specialty retailers is a major priority for all of us at Burton, said Jake. Since California is such a critical and influential market, it makes sense to split the region into two sales territories so our reps can deliver the personal service that our dealers deserve. Its been an incredible ride with Laurent, and hes leaving us with a very solid foundation for Ryan and Brad to build on.
