Burton launched an online rental program, following a soft launch in October, supported on the backend by Arrive.
“Renting instead of owning help decouple profit from manufacturing new products, which is another step towards reducing our collective impact on the planet,” said Elysa Walk, Burton chief business officer. “Burton is actively pursuing an integrated program to re-sell retired rental gear, pushing the brand towards extended product lifespans and circular business models. Not only are we pleased to offer the convenience of this luggage-free travel option to our customers, but we’re also excited about how the Burton online rental program supports our sustainability efforts.”
