Bulls Bikes of Germany has hired OutsidePR to help with its assault on the U.S. market.

Founded in Germany in 1994, Bulls offers a wide array of bicycles including mountain bikes, road bikes, e-bikes, children’s bikes and a range of hybrids, commuters and urban models.  The brand’s elite mountain biking squad, Team Bulls, is currently battling at the legendary Cape Epic, an event in which they have multiple wins.  The brand has enjoyed notable success and widespread popularity throughout Europe and South America and is laying the groundwork for an introduction into the U.S market.

“Cyclists throughout the U.S. will soon be seeing a lot of Bulls,” said OutsidePR president Gordon Wright.  “It is extremely rare to be able to work with a highly-regarded bicycle company from Europe and help them to develop an entire brand here in the U.S.”

Bulls Bikes USA will debut with a presence at Sea Otter and the unveiling of their website later in the spring.

“We count ourselves fortunate to have entered into an agreement with OutsidePR,” said Bulls Bikes USA representative Fernando Endara. “They have a proven track record in the cycling market, but what’s impressed me so far is their willingness to offer help for any task in any area we’ve needed.  Launching a brand in the U.S. is a big task, and we feel like we’re now well-positioned to do so.”