Buff, Inc., known for its headwear, has selected Seattle-based Milepost 59 as its advertising agency of record.

Milepost 59 and Buff, Inc. will collaborate to create a campaign that
calls out common product benefits across various markets like angling,
outdoor, and snowsports. The campaign will be implemented nationally,
across vertical sport-specific publications in the USA. Print ads from
the final campaigns will begin appearing in publications starting in
December 2011.

“We were instantly impressed with the energy and creativity emanating from the walls of Milepost 59,” said Cheryl Rebsamen, head of marketing at Buff, Inc. “Because they are an up and coming agency with a strong and growing portfolio of clients, we felt they would be a great fit for us during our phenomenal brand growth.”

“Buff, Inc. has amazing heritage and a strong position in multiple markets and channels,” said John Zilly, creative director for Milepost 59. “We will help the brand communicate in sticky, effective, and emotional ways to consumers in their core outdoor markets. Our partnership is built around extroverted communications where collaboration is key. Buff, Inc. shares our vision and understands our philosophy.”