Buff Inc., the U.S. subsidiary of Original Buff, creators of performance headwear for athletes and outdoor enthusiasts, renewed its official sponsorship with BibRave, a race review site and hub for races, runners and endurance brands.
In 2017 Buff will once again serve as the official headwear sponsor of the BibRave Pros — BibRave’s network of running bloggers and ambassadors.
The partnership began in 2015 with a campaign focused on enhancing the presence of Buff across the national running community. Buff later became BibRave’s official partner at the start of 2016, utilizing BibRave Pros’ wide-reaching running network of brand-conscious online influencers. Buff also sponsored #BibChat, BibRave’s running-themed Twitter chat. As BibRave’s 2017 official headwear sponsor, Buff Inc. will provide 100 custom UV Half Buff products for the BibRave Pros to wear at BibRave partner races, and will continue to support #BibChats throughout 2017.
“Our partnership with BibRave has been hugely successful, providing the brand with the perfect platform to increase our reach within the running space,” said Shirley Brunetti, VP and GM, Buff Inc. “BibRave Pros are a powerful, authentic network of bloggers and influencers to have reviewing our products. We’re looking forward to launching some of our new products with them next year.”
Photo courtesy Buff Inc.
