Buck Knives hired industry veteran Marty Carlson as VP of sales. Most recently, he was the senior director of sales, Camping and Watercraft, for Johnson Outdoors.

Before Johnson Outdoors, he was a sales executive at Gerber, where he progressively led sales efforts for more than ten years, culminating as sales director. He has more than twenty years of experience in sales, thirteen in the outdoor industry and ten in the cutlery market.

Carlson will oversee Buck Knives’ internal and external sales organizations and independent rep groups, serving over 3,000 customers worldwide.

“Carlson brings tremendous outdoor and cutlery-industry experience to Buck Knives, as well as a long track record of success, and we’re very pleased to have him on the team,” said Lane Tobiassen, president of Buck Knives. “I have no doubt that Marty will propel our sales organization and company to new heights as we continue building on our 120-year legacy of iconic products and superior craftsmanship,” he added.

“I am very excited to lead the team at Buck Knives,” said Carlson. “It’s such an honor to be welcomed into this family, and my experience in the outdoor industry and cutlery market gives me the insight and perspective needed to drive sales strategies forward and execute an exciting period of growth for Buck Knives,” said Carlson.

Photos courtesy Buck Knives