Two years after moving from El Cajon, California to Post Falls, Idaho, Buck Knives, Inc. has formed an all-new
marketing team, ready to make a difference. The new team includes Dave Visnack, VP marketing; Travis Griffith, retail marketing coordinator; Stephanie Corley, marketing production coordinator; and Jennifer Eshelman, marketing manager.
Dave Visnack, the new VP of marketing at Buck Knives, Inc., has
strategically assembled a group of talented marketing experts to discover
the core values of the company¹s storied legacy and revolutionize the Buck
brand that¹s been going strong for over 100 years.
“I am excited to be a part of this great company,” said Visnack, “we are
already widely recognized throughout the world, and I¹m looking forward to
guiding the brand to a higher level.”
Travis Griffith, Buck's new retail marketing coordinator will apply the
team's brand vision to the retail environment. “I'm looking forward to
putting fresh eyes on the current retail strategy and invigorating the
personality of Buck Knives to further separate us from the competition,”
Griffith said. “I became enthralled by the history and quality of Buck
Knives, and now that I am part of the Buck Knives family, I hope to be able
to make a real difference in how our brand is perceived.”
Stephanie Corley came on board as the new marketing production coordinator.
Her responsibilities include coordinating with the sales department and
outside vendors to make sure marketing and sales collateral are executed
correctly. She will also be instrumental in coordinating packaging projects
and helping launch new products.
“I'm thrilled to be a part of this new team,” said Corley. “I have a
variety of experience in the creative and pre-press field, and look forward
to visually carrying out the strategies developed by our department.”
Jennifer Eshelman, Buck's new marketing manager, will work closely with
Visnack, Griffith and Corley to implement the new brand position of Buck
Knives, as well as helping determine the marketing direction and integrating
that with new product development in domestic and international markets.
“I am eager to begin working with the new team. The skills and talent
compiled for this team are exceptional. We are all excited to help build
the strong and outstanding brand that is Buck Knives,” said Eshelman.