BSN Sports, a division of Varsity Brands, announced that it has acquired Sports Plus, based in Tullahoma, TN, and its owner Joe Barstad has joined the company.
Barstad has owned and operated Sports Plus since founding the business in 1997 and he received the 2019 Tullahoma Citizen of the Year award in recognition of this commitment to the community.
Terry Babilla, BSN Sports’ president, said, “Joe’s work through Sports Plus to encourage and enhance the experience of local athletic programs aligns seamlessly with BSN Sports’ focus on providing coaches and communities with an unmatched service experience. With this common foundation, Joe will be a terrific addition to our platform and his customers will now benefit directly from access to new tools, exclusive product and coaching technology, and extensive access to premier inventory to the Tullahoma community. Just as importantly, Joe will maintain the local touch that has made him so invaluable to coaches, athletes and families alike.”
Barstad added, “Over the past 30 years, I have focused on uplifting the athletic community in and around Tullahoma, and I am excited to continue those efforts with the enhanced resources and scale of BSN Sports. The innovation, technology and customizable product selection that BSN Sports brings to the table will bring incredible value to our customers and help our coaches continue to make an impact.”
As part of Barstad’s transition to BSN Sports, he will close Sports Plus.
