BSN Sports, a division of Varsity Brands, announced it had acquired Nicklasson Athletic based in New Ulm, MN.
Nicklasson was founded in 1946 by Henry Nicklasson, and the business has since expanded under current owners Brad Wieland and Mitch More. More will join BSN Sports with the majority of its sales and support personnel. Through this acquisition, Nicklasson’s second storefront in Edina, MN will transition into a regional sales office expanding BSN Sports’ nationwide network of locally based sales and service teams.
Terry Babilla, BSN Sports’ President, said, “Nicklasson’s longevity and success in supporting the growing regional youth, school and association athletic needs over the last 75 years is a testament to their commitment to doing right by their customers. This prioritization of outstanding customer service aligns seamlessly with our core principles at BSN Sports, and we welcome Mitch and our new teammates into the BSN Sports family. With the support of expansive customer service teams, elite sport category experts and custom team apparel and branding tools, we look forward to this opportunity to enrich the experiences of local coaches, athletes and families.”
More added, “Supporting multiple generations of athletes and coaches since Nicklasson’s founding has been a truly memorable and impactful experience. However, we are proud of this opportunity to continue our journey with BSN Sports and provide more products and services than ever before with the backing of a national company in BSN Sports. Our team sees incredible potential to continue deepening relationships within our local communities and leveraging the enhanced resources now available to our team.”
