BSN Sports has acquired Kelly’s Sports, Ltd, based in West Chester, PA.

So far this year, BSN has acquired Reynolds Team Sales in Western Massachusetts, Midwest Sportswear & Athletic Supply in Minnesota, DC Sports in New York/New Jersey and Gulf Coast Athletic Supply in Texas.

KSL, serving team customers since 1972, is a leading distributor of team apparel and equipment in the Eastern Pennsylvania, New Jersey & Delaware markets.

“Our criteria for strategic acquisitions is clear: a customer-centric business approach, employees with a tireless commitment to hard work and success and a shared culture of giving back to the local communities where we live and conduct business,” said Terry Babilla, BSN’s president. “Based on these elements, Steve Kelly Sr. and his talented team are a perfect fit for us and we look forward to their contribution to our growing organization. Together with our 800+ sales professionals nationwide, this combination creates an incomparable one-stop-shop and we look forward to a bright future together.”

Steve Kelly Sr., president of KLS, commented, “Over the years, we have worked hard to set the standard for customer service. We have a tremendous group of employees that deserve the credit for our outstanding reputation. Our employees and customers will benefit from the innovation, technology and efficiencies that BSN Sports brings to the table. I look forward to working with BSN to continue to raise the bar above all our customer’s expectations.”

Babilla concluded: “Our rapid growth continues and, including the addition of KSL, we have added over 250 sales professionals in the last twelve months, including valuable teammates in New Jersey, Massachusetts, New York, Texas, Alabama, Georgia, Washington, Utah, Kentucky, Ohio and Maryland. We continue to identify potential partners that share our values and possess a passion for building lifelong customer relationships.”

A division of Varsity Brands, BSN Sports markets and distributes its products to over 100,000 institutional and team sports customers in colleges and universities, middle and high schools and recreational programs throughout the United States via catalog, e-commerce and direct sales.

Photo courtesy BSN Sports