BSN Sports, a division of Varsity Brands, announced that it has acquired SportsCenter, Inc. based in Fort Wayne, IN.
Founded in 1992, the business has remained a family-owned operation under the management of Tom and Kevin Rodenbeck. Through this acquisition, BSN Sports welcomes the current owners and its sales and support staff to continue serving customers from their current location, which transition to a BSN Sports sales office.
Under the SportsCenter umbrella, the Rodenbecks also manage an apparel decoration business which will remain under the company’s ownership and join BSN Sports third-party decoration network. This acquisition follows the addition of Team Sports Ink in Nevada announced last week.
Terry Babilla, BSN Sports’ President, said, “We are thrilled with the addition of the SportsCenter team to our platform, enhancing our ability to service Indiana area coaches, athletes and athletic programs with a strong local touch. The Rodenbecks’ established their brand by developing personalized solutions for their customers and these attributes align seamlessly with our focus at BSN Sports. We relish the opportunity to unlock new tools and resources, from custom campus branding to our elite line-up of product and sport-specific experts, to these athletic programs and organizations.”
SportsCenter Co-owner Kevin Rodenbeck added, “The SportsCenter brand was built on a desire to provide a quality customer experience for our local teams and athletic programs, and we are thankful to have had the opportunity to deliver on that promise for the last 30 years. We’re excited to add new dimensions to our portfolio of products and services with the support of a national brand in BSN Sports. Through this new beginning, our team is proud to continue servicing our customer base and creating positive experiences for coaches with fresh tools and resources to elevate the experience of our coaches, athletes and community.”