The Gustavus Adolphus College Athletics Department in St. Peter, MN, has entered into a five-year partnership with BSN Sports and Nike.
The agreement, which commenced June 1, will make Nike the game day outfitter for Golden Gustie athletic teams.
“We are excited to partner with BSN Sports and Nike to create a common look and unified brand within the Gustavus Athletics Department,” said Tom Brown, athletics director. “Our student athletes will be outfitted with top-of-the-line athletic apparel and equipment, which will elevate their experience here as Gusties.”
BSN Sports is the largest distributor of team sports apparel and equipment in the U.S., offering access to more brands than any single distributor in the industry. A division of Varsity Brands, BSN Sports markets and distributes its products to over 100,000 institutional and team Sports customers in colleges and universities, middle and high schools and recreational programs throughout the United States via catalog, e-commerce and direct sales.
The agreement includes numerous incentives in the form of discounts and rewards, along with incentives for on-field achievements and additional marketing and promotional opportunities.
“The partnership agreement between Gustavus Adolphus College, BSN Sports and Nike is a great example of how we add value to programs for coaches, athletes and communities,” said Terry Babilla, BSN Sports president. “This strategic partnership provides the finest apparel and athletic products to the Gustie athletic teams and benefits each student athlete representing the community on the athletic field or court. We are proud to be their team Sports partner and pleased that we can elevate their overall student athlete experience.”
