Camping equipment manufacturer Brunton is rebranding itself with a new marketing campaign to include new advertising and creative, a new product line, website redesign, and an expanded social media initiative.
Brunton’s rebrand is built around the tagline, “The Future of Camping.”


“We’re really sharpening our focus to serve the modern camper. Clunky gear, station wagons and roughing it are things of the past,” said Jason Kintzler, Brunton Brand Manager, “These days, people have a hard enough time getting away from work and their busy lifestyles to get outside. We want to make it as comfortable and fun as possible for them.”


Brunton enlisted the creative forces of ad agency Cultivator to depict the future of camping in its new print advertising campaign. Cultivator is working with renowned artist, futurist, illustrator and conceptual designer, Syd Mead, who is best known for his contribution to the science fiction films Blade Runner, Aliens, and TRON.