Brunswick Corporation's (NYSE: BC) dealer services team, Brunswick Dealer Advantage, has teamed up with Dominion Marine Media, the online marine marketing services division of Dominion Enterprises Inc., to offer Brunswick certified dealers online marketing guidance with “Propel”, a complimentary, one-on-one online marketing workshop program.
Dominion Marine Media will annually share the latest online marketing strategies for expanding and enhancing a dealer's digital and social media marketing presence. Propel gives dealers both a digital scorecard on their current online marketing efforts versus their top local competitors, along with detailed guidance on how to improve online customer prospecting, customer engagement and sales generation.
“The rapidly evolving world of digital and social media means that we as an industry need to constantly evolve as well to best serve our customer's needs,” said Brunswick Chairman and Chief Executive Officer Dustan E. McCoy. “Propel teaches the latest and best practices for engaging with buyers in the digital marketplace. It's another way we can help our dealers to grow and prosper.”
“We are very pleased to be able to reward our certified dealers with complimentary insight and guidance from Dominion Marine Media on how to drive greater success in the online marketplace,” said Brunswick Boat Group President Andy Graves. “These days, 89 percent of all consumers start their buying process with research online. Learning the best way to capture their attention by the leader in the field gives our certified dealers an important competitive edge.”
“We are very happy to be expanding on our strong relationship with Brunswick and Brunswick Dealer Advantage with the new Propel program,” said Dominion Marine Media Senior Vice President and General Manager Ian Atkins. “A key piece of our overall mission is to help marine dealers succeed with leading online advertising and marketing solutions. The Propel program allows us to do just that.”
Propel consists of two webinar workshops – one focused on digital marketing, and the other focused on social media marketing. The digital marketing session will cover search engine optimization, search engine marketing, effective website design, email marketing, online advertising and more. The social media session will focus on how to successfully engage, build and convert new customer relationships with effective social media marketing through leading social media portals such as Facebook, Google+ and YouTube.
Certified dealers can learn more by calling 1-877-462-3884 or visiting www.brunswickdealeradvantage.com.