With its X-Bolt rifles and a partnership with the Rocky Mountain Elk Foundation,  Browning said it has raised tens of thousands of dollars for conservation in elk country. For 2010, the company is adding clothing items, knives and hunting gear to the mix.

The RMEF logoed merchandise will be available at retailers nationwide. Each sale will generate funds for habitat enhancement and protection, opening public access and more.

“We love what RMEF is doing,” said Travis Hall, chief operating officer for Browning. “Browning is very proud to work with the Rocky Mountain Elk Foundation for the long-term success of America’s great hunting and shooting heritage. Providing Browning merchandise logoed with the RMEF brand will provide critical dollars for conservation.”

Steve Decker, director of field programs for the Elk Foundation, said, “I can’t say enough good things about Browning and its conservation leadership. Not only does this program create awareness of our brand, it helps support our mission to ensure the future of elk, other wildlife and their habitat.”

In 2009, RMEF reached the 5.7 million-acre mark in habitat conserved.

Browning products designated to support this mission in 2010 include an X-Bolt rifle, Hells Canyon jacket, vest and pant in three different color patterns, Highlands Wool II parka, bibs, shirt and pant, caps in four different color patterns, padded Handler and neoprene rifle slings, Wild Boar flex rifle case, three different burl wood Packer knives, a Backtrack folder knife, and a Hi Power flashlight.