Brooks Running Company will present at South by Southwest Interactive Festival to share its philosophy of fostering an active workplace. In a session titled Workplace Fitness Flexes the Mind, Brooks Senior Vice President of Human Resources Anne Reeve will address the correlation between living the Brooks mission to inspire everyone to run and be active and increased employee engagement and productivity. She will share how Brooks fosters an environment that encourages employees to be active each day and positively impacts the bottom line.
 
A healthy workplace begins at the top, and we live our mission inside these walls every day, said Reeve. I see it come to life in many ways through employee-driven programs, including Friday-afternoon fun runs, fitness classes, sponsored sports teams and impromptu afternoon outings to test the latest footwear samples. It is this type of involvement that keeps employees fit, happy, and highly engaged, and our business benefits from it.

Bringing the idea full circle, Brooks has also signed on as the official run partner of SXSW Interactive Festival. Brooks will host morning runs with the goal of helping SXSW attendees stay more alert, engaged and inspired during what can often be 10- to 12-hour days of breakouts, keynotes and networking. Austin community members are also invited to participate.

Brooks Presentation Session
Topic: Workplace Fitness Flexes the Mind
Date: Sunday, March 10
Time: 5:15 p.m.
Location: Hilton Austin Downtown, 500 E. 4th St., Room 616AB
 
Brooks SXSW Cowboy Morning Runs
Dates: March 9, 10, 11
Time: 7:30 a.m.
Location: The Registrants Lounge, E 4th St & Neches St (across from Convention Center)
Register: www.brooksrunning.com/SXSW