Brooks Running launched “Future Run,” representing a $10 million investment to “reach one million young runners in the U.S. over the next five years.”
Brooks reported that “inactivity among kids is rising while budget cuts push schools to reduce or eliminate funding for physical education and activities.”
“At Brooks, we believe the run can change a day, a life and the world. It is a giver of strength, hope, clarity, confidence, connection, and so much more,” said Jim Weber, CEO at Brooks Running. “With Future Run, we hope to make a positive and lasting impact on the next generation of runners and the future of our sport.”
Since 2015, “Brooks has invested more than $4 million in youth running by providing grants and performance running gear to middle and high school track and cross-country teams in North America and through its Empower Her collection, a partnership with Dick’s Sporting Goods benefitting girls running programs through The Dick’s Sporting Goods Foundation beginning in 2020. Brooks also hosts the top U.S. high school runners in Seattle, where it is based, to compete in its annual PR Invitational.
“Through Future Run, Brooks will invest in regional partners such as Angel City Elite in Los Angeles, Students Run Philly Style in Philadelphia, Kids of Steel in Pittsburgh, and We Run Houston in Houston.
“With the launch of Future Run, Brooks announced a multi-year partnership with Marathon Kids, an organization that helps kids adopt an active lifestyle.
“Later this year, Brooks launched the Future Run product collection to coincide with the re-launch of the Future Run Team Grants program (previously called Brooks Booster Club). With Team Grants, Brooks provides financial support and performance running gear to track and cross-country teams at 50 U.S. schools annually. Brooks will also continue its Inspiring Coaches program, annually recognizing high school track and cross-country coaches who go beyond for their athletes.”
