Brooks Sports, Inc. has announced a new licensing agreement with the 2005 City of Los Angeles Triathlon (LA Tri). The new partnership makes Brooks the Official Running Sponsor of the triathlon, which winds through some of the most star-studded streets in the world. As part of the partnership, Brooks will serve as the exclusive provider of running shoes and apparel, and will produce, design and market 2005 LA Tri licensed and running technical gear.

“The Los Angeles Triathlon is one of the country’s most unique tri events based on its famous point-to-point course, enthusiastic participants and superb organization,” said John Fendel, U.S. field marketing manager for Brooks. “We couldn’t be more thrilled to support the triathlon and its participants as the event’s official footwear and apparel sponsor.”

Brooks/LA Tri licensed running equipment, featuring the event logo on Brooks’ high-performance running apparel and accessories, will be available online prior to the race through, at the event Expo and near the finish line on race day. Licensed gear will become available in May for online pre-orders through early September. As part of their registration, all event participants will receive a technical Brooks Podium T made 100% moisture transfer polyester with a wicking finish.

“Whether you want to complete your first triathlon or participate in an event you’ll be sure to remember, the Los Angeles Triathlon delivers an experience like none other,” said Jack Caress, president of Pacific Sports LLC, which produces the Los Angeles Triathlon. “Brooks’ participation will only enhance our triathletes’ experience by inspiring them through innovative performance equipment and design.”

The 2005 Los Angeles Triathlon will take place on Sunday, Sept. 11, and wind through renowned landmarks of greater Los Angeles, including Venice Beach, Sunset Blvd., and Hollywood Blvd.’s Walk of Fame. This year’s event offers Olympic and Sprint Course distances, as well as various age divisions including the new Elite Olympic Age Group Competition Division. Visit for more information and race registration.