Brooks Sports, Inc. has launched an online shopping functionality to make its performance running product available for purchase anytime, anywhere on brooksrunning.com. The new online service allows performance running stores to fulfill Brooks' online orders
locally, maintaining the customer-retailer relationship.
“Brooks' new online shopping functionality is an exciting way to provide best-of-class service to our customers and retailers,” said Jim Weber, president and CEO for Brooks Sports, Inc. “It gives customers what they want, when they want it — all while strengthening relationships with performance running retailers who represent the center of the running community where they operate.”
Brooks' new online shopping service gives customers nationwide a one-stop Brooks shopping solution by offering a convenient way to learn about and buy Brooks' technical running gear 24 hours a day, seven days a week. Customers
who shop on brooksrunning.com will enjoy a high level of service that starts within Brooks' site and extends to the local running stores in their area. The new online shopping service benefits specialty running retailers by generating additional Brooks sales beyond their traditional storefront.
“For the first time in the running industry, retailers will now enjoy a direct, tangible benefit from a brand's online sales model and integrated corporate marketing efforts,” continued Weber. “At no extra cost to
participating retailers, Brooks will generate additional sales for our retail partners, and give them new customers they can cultivate for long-term service.”
Brooks' new online shopping model delivers a seamless e-commerce solution benefiting all involved:
- Customers browse, learn about and order Brooks products online without ever leaving brooksrunning.com.
- Participating retailers are notified daily of brooksrunning.com orders placed by customers located within a 250-mile radius of their store.
- Retailers have the opportunity, if they have the requested product in stock, to fulfill each order, make a sale and gain a new customer.
- Through brooksrunning.com sales and inventory reports, retailers are capable of tracking individual product orders and sales trends in their area, allowing them to better match customer interests and more efficiently plan their own retail inventories.
“We're very excited about Brooks' unique approach to online commerce — one that amazingly supports rather than competes with its retail partners,” said Paul Carrozza, CEO of specialty running store RunTex in Austin, Texas.
“Along with increased sales and an expanded customer base, Brooks' online shopping reports will help us better assess inventory, streamline forecasting and understand customer interests in our area.”
“Our retailers have shown great loyalty to the Brooks brand, and we look forward to showing them our loyalty by offering an e-commerce solution that keeps them at the epicenter of the running community,” said Parker Karnan,
vice president of apparel sales for Brooks Sports, Inc. “It's another step in our relentless pursuit to provide top-notch service to these valued partners.”
