Brooks Running surpassed $1 billion in global revenue year-to-date through September, marking the first time the company reached the milestone before the start of its fourth quarter.
The gains in the third quarter were boosted by a 10 percent year-over-year increase in North America, led by a 16 percent e-commerce growth. Brooks said the performance helped the brand retain its leading market share in adult performance running footwear at U.S. retail for the 11th consecutive quarter, according to point-of-sale data from Circana.
The brand also held the top spot in the U.S. specialty footwear retail segment through the third quarter, according to Upper Quadrant Specialty Run Market Data.
Brooks also claims that it held half of the Top 10 shoe styles at U.S. specialty retail for the fourth consecutive quarter with continued strong demand for the Ghost, Glycerin, Glycerin GTS, Adrenaline GTS, and Ghost Max 4 styles. In September, Brooks posted over a 22 percent year-over-year footwear revenue growth in U.S. specialty retail and outpaced the total market, which grew 7.9 percent, according to Upper Quadrant Specialty Run Market Data.
In other regions, revenue grew over 30 percent in the Asia Pacific/Latin America (APLA) with revenue in China surging 70 percent year over year.
Revenues grew 10 percent in Europe, the Middle East, and Africa (EMEA), reportedly fueled by 24 percent growth in DTC e-commerce sales. In the running shoe markets of Germany and France, Brooks’ year-over-year growth approximately tripled that of the total performance running footwear growth in each country, leading to market share gains of 2.2 points and 1.0 points, respectively, for the quarter, according to Circana.
Brand highlights overseas also include opening a branded retail store in Shanghai in September. Also in September, Brooks extended its Brooks Run Club digital loyalty program to EMEA, starting first in the U.K. Brooks plans to expand the program to other countries.
“The Brooks team continues to execute at the highest level for customers and runners around the world,” stated CEO Dan Sheridan. “We’ve remained firmly anchored in delivering the very best performance running gear and experiences for those seeking it, regardless of where they choose to shop or engage with our brand. At the same time, every day we aim to meet more people and introduce them to what Brooks is all about so they think of us the next time they’re looking for a product to trust to move them through their days.”
Image courtesy Brooks Running
