Brooks Running has signed on as the official running shoe of the runDisney race series through a new multi-year collaboration that will include Brooks creating Disney-themed running shoes.
As the official running shoe for runDisney, Brooks will offer shoes and provide official race shirts at runDisney race weekends starting with an upcoming 2025 runDisney race. At the same time, Brooks will create Disney-themed running shoes featuring popular Disney characters. In 2026, Brooks will design Brooks jackets for Club runDisney members.
“The energy that running unlocks is powerful, and there’s no better illustration of that than the energy you experience at a runDisney race,” said Melanie Allen, SVP and chief marketing officer at Brooks Running. “We are very proud to work with runDisney and can’t wait to create more magic together for runners everywhere.”
The runDisney race series includes six race weekends between Walt Disney World Resort in Florida and Disneyland Resort in California, plus virtual races, and is among the largest in the United States with more than 170,000 runners participating in its race weekends each race season. Each race weekend features a 5K, 10K, 10-miler or half marathon, challenge events (e.g. 10K and a half marathon) and a health and fitness expo, plus yoga, kids races and post-race parties at select race weekends. The Walt Disney World Marathon Weekend also offers a full 26.2-mile marathon.
“This collaboration allows runners to marry their passion for the Disney brand with the creativity, technology and running industry expertise that is synonymous with Brooks,” said runDisney Vice President Adam Ball. “We are already busy brainstorming on the many ways we can continue to elevate the Disney running experience for the thousands of recreational and dedicated runners who participate in our runDisney events every year.”
Photo courtesy Brooks Running
