Brooks Running said in a release that the company “crossed the finish line in 2022 with record global revenue,” up 6 percent over 2021 with growth in all regions, and direct-to-consumer sales up 16 percent. Based on 2021’s reported revenue of $1.11 billion, that would equate to approximately $1.18 billion in total revenue for 2022. The mid-single-digit increase for the year comes on top of a 31 percent increase in 2021 and 27 percent growth in 2020.
The brand navigated supply chain obstacles during the first half of the year, returning to complete inventories in the back half with a record fourth quarter, up 26 percent year-over-year. In January 2022, Brooks became the top brand at U.S. retail in adult performance running footwear, maintaining that position through the year to finish with a 21 percent market share, according to an NPD retail tracking report for 2022. The report suggested that for the full-year 2022, Brooks again held the #1 and #2 spots in adult performance footwear styles sold at U.S. retail with the Ghost and Adrenaline GTS respectively, contributing to the running brand’s strong momentum heading into 2023.
“In 2022, Brooks overcame economic and supply chain headwinds to gain new customers across all categories including running, walking, hiking, and more,” said Jim Weber, CEO at Brooks Running. “As we head into the new year, we’re positioned for continued growth in multiple fitness and outdoor performance categories.”
During the year, Brooks launched e-commerce sites in six additional countries and invested in new distribution centers in the U.S. and U.K. to address increasing demand and scale for growth.
In the Europe, Middle East, and Africa region, Brooks grew revenue 15 percent in local currency year-over-year. The Asia Pacific and Latin America region grew 33 percent, with Australia and China up 24 percent and 21 percent respectively, driven by wholesale success and a digital-first approach.
Brooks said in its releases that the brand was recently named as the top running brand in Canada by independent running retailers in four of five categories when surveyed by the Independent Running Retailers of Canada (IRRC). German publication SAZ, a trade publication that tracks retailer sentiment, reportedly recognized Brooks as running brand of the year for the sixth year in a row. In the U.S., Brooks ranked #1 overall in Brand Rating and Ranking in this year’s Running Dealer Report issued by the Running Industry Association (RIA).
Coinciding with the August launch of the “It’s Your Run” global brand campaign, the brand grew two points of unit share at U.S. retail for adult performance running footwear from August to December 2022, year-over-year, according to the NPD report.
The brand’s loyalty program, Brooks Run Club, reportedly hit nearly a quarter million members last year as the community expanded from digital events to include physical activations across the U.S.
“The future has never been brighter for performance running,” added Weber. “We look forward to introducing more runners to Brooks this year, giving them the premium fit, performance, and experience they desire from their gear while connecting uniquely through our Run Happy spirit.”
Photo courtesy Brooks