Iconix Brand Group, Inc. has renewed its exclusive partnership with singer Britney Spears for its Candie's brand, which is available only at Kohl's Department Stores. Spears will appear in the Candie's only at Kohl's marketing campaigns throughout 2010.
Commenting on the partnership, Britney Spears stated, “I had a great experience working with Candie's and Kohl's last year and I am thrilled to be asked to sign on again for a second year. We're planning some very cool photo shoots and I can't wait for my fans to see them.”
Dari Marder, chief marketing officer, Iconix stated, “We had such a successful year with Britney in 2009 that we wanted to keep the momentum going and offer our Candie's customers new, exciting campaigns with Britney in 2010. Britney has been a great partner, truly embracing the brand, and we know her fans worldwide will love what we have coming next.”
Julie Gardner, Kohl's executive vice president and chief marketing officer, stated, “We are excited to have Britney Spears represent the Candie's brand for another year and are confident this year's campaign will be another success. Our customers embraced Britney as the face of Candie's and know they can count on the brand to deliver quality and style at a great value.”
Details on the spring 2010 Candie's only at Kohl's marketing campaign will released next month.
