Briggs & Riley Travelware has selected The Shotfarm Platform to manage and distribute its product images.


Shotfarm is a free, centralized platform for the exchange of product images and information between retailers and manufacturers across all industries. Briggs and Riley regularly shares thousands of photos with its retailers and partners around the globe for sales, marketing and promotional initiatives.  Briggs & Riley digital assets, including the new Fall 2011 collections, are now available on the free Product Image Exchange at www.shotfarm.com.

Briggs & Riley, a prominent member of the Outdoor Industry Association, had previously used various tools and web-based databases to distribute digital assets to retail partners.  “We are always looking to support our retailers with leading edge tools to help them build their businesses and placing our digital assets on shotfarm was a logical move for us,” notes Yvonne Williamson, Associate Brand Manager at Briggs & Riley.


“The Shotfarm Platform is ideal for large manufacturers like Briggs & Riley who spend a significant amount of time and effort responding to image requests from each of their retail partners. Shotfarm has provided a single, self-service system where Briggs & Riley’s resellers can find their and other suppliers’ images in a friendly, easy-to-use system,” said Mike Lapchick, founder and CEO of shotfarm.  The shotfarm concept is simple: companies manage their product images in the same place retailers come to download them. By centralizing all product images and information, shotfarm has removed workflow redundancies on both the manufacturer and retailer sides of the process.


On the brand side, shotfarm can be used to manage and share thousands of images with internal and external teams, giving employees and resellers the power to organize and download digital assets for their own needs.  By eliminating the need to identify images pulled off of various library systems, retailers can get the product images and information up to 80% faster.  Briggs & Riley joins fellow OIA members including REI, Columbia Sportswear, prAna, Mountain Khakis and Lafuma as well as other notable shotfarm members such as Gilt Groupe, Hammacher Schlemmer, SkyMall and Zappos in bringing efficiency and speed to digital asset sharing.


The Product Image Exchange Platform offers a familiar gallery-style interface for finding, tracking, organizing and sharing high resolution product assets, spreadsheet-based bulk uploading, asset tagging and customizable bulk downloading, all within a secure, simplified, permission-based environment.