Bridgestone Golf signed Tiger Woods and Bryson DeChambeau to long-term contract endorsement extensions that also marks a further investment in its R&D.

“These two players are not only the biggest names in golf today, but also happen to be extremely discerning and analytical when it comes to equipment,” said Dan Murphy, president and CEO of Bridgestone Golf. “Tiger’s involvement in the R&D process was critical to the development of our breakthrough Reactiv cover technology, and Bryson is just as enthusiastic about participating in R&D as any one of our engineers. That’s the difference with Bridgestone,” said Murphy.

US Open champion DeChambeau commented, “I’ve seen a lot of other guys sign up just to be spokesmen for a brand and collect a check. I have a much deeper role in mind with Bridgestone. I want to be a bigger part of their R&D process and help develop golf ball technology for the future of the game while pushing the limits of golf ball designs to benefit the full spectrum of players. I feel at home there because of their genuine commitment to science and technology.”

Tiger’s new contract extends a long relationship with Bridgestone. Woods officially signed with Bridgestone Golf in 2016, although he’s been playing a ball manufactured by Bridgestone since he won The Memorial Tournament during the 2000 season.

“I can play any ball I want, and the Tour B XS is my clear choice,” said the 15-time Major champ. “I got a big comeback win at the ’18 Tour Championship, my 15th Major win at last year’s Masters, and my record-tying 82nd PGA Tour win at the inaugural Zozo Championship, all with Bridgestone. To continue this partnership is a cornerstone of my success.”