Bridgestone Golf, a leading manufacturer of golf balls, clubs and accessories, signed Tiger Woods to a multi-year agreement to exclusively play and promote its golf balls.
The deal marked the first major equipment endorsement for Woods since Nike announced in August that it would no longer make golf equipment.
“Finding the right golf ball is extremely important. It’s an essential part of my equipment, and the Bridgestone B330-S ball is hands-down the best for my game,” said Woods. “Controlling launch and trajectory is critical, and with this ball I feel I have total control to hit all shots accurately.”
“No one spends more time perfecting their equipment than Tiger Woods, and no one holds their equipment to a higher standard,” said Angel Ilagan, president and CEO, Bridgestone Golf. “His choice of Bridgestone sends a clear message that our golf balls are superior to all others.”
As part of the partnership, Woods will be featured in digital, social, print and broadcast marketing globally as a Bridgestone Golf ambassador.
Photo courtesy Bridgestone Golf
