Bridgedale North America, which recently opened its new office in Toronto, has recruited two new sales representatives to cover the outdoor, ski, trail and running sectors in specific US territories.

Sam Hoyt and his team at Maple Street Associates, who already work with Bridgedale’s sister company Mountain Equipment, will provide sales and support cover throughout Colorado; New Mexico; Utah and Wyoming.

Based in Golden, CO, principal sales representative, Hoyt will work closely with his office manager, Amy Nitcher, on the Bridgedale North America account. 

“Our vast retail experience will help to grow Bridgedale’s already buoyant sales even further and we are excited to be representing such a well-respected outdoor brand, with such an impressive heritage and product portfolio,” said Hoyt. “Our experience representing other outdoor brands will help to build distribution and foster strong relationships with key dealers within our areas.  Both Amy and myself are looking forward to increasing both sales and distribution for Bridgedale across the Rockies.”

In addition to Maple Street Associates, Bridgedale North America has also appointed sales representative Geoff Manning to cover the East Coast States of Maine; New Hampshire; Massachusetts; Rhode Island; Connecticut and Vermont.  Manning also handles Mountain Equipment so will quickly integrate into Bridgedale operations, said
Colin Sanders, Brand President North America at Bridgedale.

“Bringing such experienced and successful sales agents into the Bridgedale North America team will ensure our brand and products reach an even greater number of key outdoor retailers in our target areas,” said Sander.
“The team at Bridgedale North America is looking forward to working closely with Sam and Geoff, to bring an even better sales and customer service to both new and existing dealers.”  

Based in the United Kingdom, Bridgedale offers a socks for hiking, winter sports and other outdoor activities that are made from yarns blended from merino, bamboo and technical fibers.