BPI Outdoors/Bergara Rifles announced the promotion of Dakota Russell to the position of Brand Manager for its Bergara Division. In this role, Russell will be responsible for brand management for Bergara, including overseeing the creation and management of products and projects that align with Bergara.
Russell is a long-time BPI employee, having started in its Customer Service Department in 2013. He has moved up through the ranks, including sales coordinator, director, North America OEM sales for Bergara Barrels and, most recently, national sales manager.
Nate Treadaway, CEO, BPI said, “I’ve really enjoyed watching Dakota’s professional development over the last few years. He has a natural eye for the market, is passionate about our products and is a perfect fit to drive the direction of our Bergara brand for the future.”
Russell added, “It has been an absolute blessing to be a part of the amazing team at Bergara over the years. We would not be where we are today without our incredible team members and industry partners. I’m so excited to take on this new opportunity and cannot wait to see us take the brand to the next level.”
