Bowtech, manufacturer of archery equipment,named Tom Zelenovic as chief executive officer.
“Tom is a proven leader, operator and investor with strong knowledge of the archery industry. Most recently, Tom was Chief Executive Officer at Gold Tip, a leading manufacturer of archery-related arrows, bolts, components and apparel. During his tenure at Gold Tip, Tom led the repositioning of the company’s sales and marketing strategies, enhanced customer product perception, and improved relationships with its dealer network and national retailers,” stated Dennis Pixton, Bowtech Chairman.
“I am honored and excited to have the opportunity to continue building upon Bowtech’s tradition of product innovation. I am grateful to the previous and current business leaders who have worked hard to make Bowtech the premier archery company it is today,” said Zelenovic. “I’ve had the unique opportunity to spend the past few months actively engaged with Bowtech’s Board of Directors, management team, and front-line employees and believe there is a significant opportunity for BowTech to grow by delivering high quality innovative products to our customers.”
“Tom has the management experience, passion and drive to create the strongest distribution network and offer the best products and services in the archery industry,” Pixton added. “On behalf of the entire Bowtech team, we’re excited to have him on board.”
Zelenovic succeeds Ron Johnson, who joined Bowtech in 2013 and helped lead the company’s successful acquisition of Excalibur, the world’s leading manufacturer and distributor of recurve crossbows.
Founded in 1999, Bowtech’s offices and manufacturing facilities are located in Eugene, Ore., and Kitchener, Canada. Bowtech Inc. has a worldwide distribution network of brands including: Bowtech, Excalibur, Diamond, Stryker and Octane.
