The Boulder Outdoor Specialty Group (BOSG), a collection of six cornerstone outdoor industry brands, has added Jay Curwen to its inside team of territory managers.

As a South Eastern territory sales manager, Curwen will be better able to address the specific, regional needs of his customers, elevating the level of service and value for the end-user. Working out of his office in Ashville, NC, Curwen will be tasked with assisting current clients and opening new accounts in Tennessee, North Carolina, South Carolina, Georgia, Alabama, Mississippi and Florida.

“We’re looking forward to having Jay on board. His years of sales and outdoor experience will be an asset to our team,” said Kenny Ballard, president of the BOSG. “As a dedicated territory sales manager, Jay will have the tools, brand knowledge, and opportunity to excel in his new position.”

As an employee and member of the BOSG team, Curwen will take an active roll contributing to the companies’ overall strategic initiatives, assisting with product development and innovation, and enhancing the Boulder Group’s overall performance.

With an extensive sales history and years of experience representing The North Face and Patagonia, Curwen brings a deep knowledge of the outdoor industry and the specific needs of his South Eastern territory to his new position with the BOSG.