The Boulder Outdoor Specialty Group (BOSG), a collection of six outdoor industry brands, has added Dan Burke to its team of territory sales managers.

As a New England territory sales manager, Burke will be better able to address the specific, regional needs of his customers, elevating the level of service and value for the end-user. Working out of his office in Amherst, NH, Dan will be tasked with assisting current clients and opening new accounts in upstate NY, ME, VT, NH, MA, RI, and CT.

“As a member of our dedicated team of territory managers, Dan will have the tools, motivation, brand knowledge, and opportunity to excel and grow in his new position,” said Kenny Ballard, president of the BOSG. “His prior experience in outdoor industry sales will be a great addition to our team.  We’re excited to have him on board.”

As an employee and member of the BOSG team, Burke will take an active roll contributing to the companies’ overall strategic initiatives, assisting with product development and innovation, and enhancing the Boulder Group’s overall performance.

With years of sales experience representing The North Face, Burke brings a deep knowledge of the outdoor industry and the specific needs of his New England territory to his new position with the BOSG.