Bootdoc Hotronic, a division of Wintersteiger Sports and designer of individual solutions for active feet in the ski, bike and run categories, has hired Jay Vasquez as a sales and product manager, working collaboratively with company Sales Director Ryan Eittreim.

Vasquez previously worked for Jack Wolfskin and Backcountry.com, respectively.

Robert Jones joins the company’s customer service team.

Eittreim stated, “We’re excited to have Jay and Robert join the Bootdoc Hotronic family. Their combined experience and passion for the industry will be a tremendous asset as we continue to innovate and grow. We’re committed to delivering exceptional value to our retail partners, and these new additions to our team will help us do just that.”

Bootdoc is the specialist for Power Fit Socks and customized athletic footwear, using the brand’s analysis methods to improve performance. Hotronic designs and manufactures comfort and warmth solutions for feet, including heat socks, foot warmers and boot and glove dryers. 

Images courtesy Bootdoc Hotronic