Bollé Brands Group, Bollé, Serengeti, and Bollé Safety, appointed a vice president, head of specialty sales, e-commerce director, and a senior vice president, finance and operations to support its North American operations.

The company, which distributes Bollé, Serengeti and Bollé Safety, added to its portfolio in 2019 with the acquisition of Spy Optics.

  • Myrosha Daley has been promoted to vice president, head of specialty sales NAM. Daley will lead the sales organization for Bollé Brand’s Sport and Luxury Specialty channels in the North American market.

“Myro has stood out against other very strong candidates in the recruiting process for this role. With his 20 years of experience in sales and marketing roles, he built the foundation for this important next step within our organization. In his last seven years working for SPY+ and Bollé Brands, Myro has strongly developed the Canadian market. Over the last several years, Myro took over the management of key accounts in the U.S. market and rebuilt the sales team in the U.S. Northwest,” said Peter Smith, CEO, Bollé Brands.

  • Taylor Toussaint has been named as e-commerce director for North America overseeing the online business for Bollé Brands, including Spy, Bollé, Serengeti, and Bollé Safety.

Toussaint brings over 15 years of digital marketing and e-commerce experience to the position, in addition to working for Amazon. Toussaint has managed all aspects of the direct-to-consumer channel, from SEO/SEA to email marketing, social media, visual merchandising, 3PL, and operations. Most recently, he owned the marketing and DTC activities for multiple brands under the Protempo umbrella and headed the direct-to-consumer P&L for Outdoor Tech in Irvine, CA.

“I’m convinced that Taylor will help us achieve our ambitious goals in North America,” said Smith.

  • Peter Moore joins Bollé Brands as senior vice president, finance and operations for North America. Moore brings extensive experience from global footwear and apparel brands. Previously he worked for Birkenstock as CFO/COO since 2016. Before that, he held senior leadership positions at Le Perla and Calvin Klein, part of the Warnaco Group/PVH.

“Peter’s appointment marks a pivotal moment for us at Bollé Brands as we continue to grow both globally and particularly in North America,” said Smith. “I’m very proud of the dynamic, experienced team we have built together, and I know that Peter’s experience will complement and strengthen how we do business.”