Bodybar Pilates has officially reached 150 signed franchise agreements, with over 50 locations open and another 24 studios on track to open by the end of 2025.
Former Navy SEAL Jeremy Beal and his wife, Erica, signed the brand’s 150th franchise agreement, which will bring two new locations to the Houston, TX market in Tomball and Magnolia.
Jeremy reports that he “was drawn to Pilates after learning that Joseph Pilates developed the method to help injured soldiers in internment camps recover from their injuries.”
“We’re excited to welcome the Beals to the Bodybar family,” said Matt McCollum, CEO of Bodybar Pilates. “Reaching 150 signed agreements is a direct result of our franchisees’ dedication and the strength of our business model. With strong unit economics and the rising demand for boutique fitness experiences, we’re in a position to grow quickly and sustainably. We’re building real businesses that positively impact every community we enter.”
In the first half of 2025, Bodybar signed 36 new franchise agreements, opening nine new studios and generating “more than $10 million in systemwide revenue.”
With the support from strategic partner Prestige Franchise Partners (PFP) announced last month, Bodybar is targeting over 200 new nationwide locations and entry into international markets within the next 24 months. The company has prioritized growth in Austin and San Antonio, TX, as well as Massachusetts, Kentucky, Indiana, Wisconsin, Arkansas, Louisiana, Oklahoma, Connecticut, and Nevada.
Image courtesy Bodybar Pilates
