Body Glove International, LLC promoted Chris Jenks to VP of US Licensing for Body Glove International. For the last three years, Jenks has been the Director of Softgoods for Body Glove.
In this new role, Jenks will oversee US licensing efforts and head up the brand's retail strategy with a large emphasis on key sporting goods retailers. Jenks is already developing and communicating Body Glove's brand vision and strategy to licensing partners and retail partners.
Russ Lesser, President of Body Glove, had this to say, 'Chris has done an outstanding job managing our softgoods licensees, and we are very pleased that he is taking on the added responsibility for the other USA licensees.'
Prior to joining Body Glove, Jenks was the Director of Brand Marketing for Adidas America where he was responsible for all consumer communications. Jenks started with the Adidas brand as the Marketing Director for Agron, Inc., the Adidas accessories licensee, where he was responsible for product marketing. Jenks received his MBA from UCLA Anderson in 1994 and his undergraduate degree from the University of Notre Dame.
