Body Glove International has signed a licensing agreement with Rays Apparel Inc., a lifestyle apparel manufacturer in Southern California. Through Rays Apparel, Body Glove will launch a new lifestyle apparel colection in spring, 2006.
Through the agreement, Rays Apparel will design, manufacture, market and distribute the Body Glove sportswear collection.
“We are thrilled to partner with an organization like Rays Apparel,” says Christopher Jenks, Director of Soft Goods Licensing USA for Body Glove. “They have a long history of producing quality products while at the same time, they understand and have embraced the essence of the Body Glove brand.”
To support the launch of the apparel, the company plans to implement a national advertising campaign in spring 2006 and will utilize sponsorships of prominent surfers such as Holly Beck and Adam Robertson and top AVP beach volleyball players Sean Rosenthal and Larry Witt to endorse and promote the sportswear collection.