Boardworks, a California-based surf and standup paddle (SUP) company, reached a global license agreement with Rogue, a SUP and surf brand founded in 2008. The company appointed Rogue founder Rick Karr as Boardworks’ new general manager in January 2017.
“The Rogue license is a central part of our Boardworks’ brand re-launch strategy,” said Karr. “The addition of Rogue in our lineup creates a comprehensive product offering, taking our premium performance to the next level.”
Karr is joined by Boardworks’ new brand manager, Andrew Mencinsky, who hails from The Enthusiast Network’s SUP magazine.
“The opportunity to shape the future of the Boardworks line utilizing Rogue’s performance lineage is something we are stoked about,” said Mencinsky. “Rogue compliments a completely redesigned Boardworks line and our team is fired up about the launch of the brands and the future.”
Confluence Outdoor acquired Boardworks in January 2015, and has put financial and strategic backing in place. The Rogue license and renewed support of innovation and development are several of the steps that Confluence Outdoor is taking to drive Boardworks’ growth in the watersports market.
Photo courtesy Rogue
