Boardriders, which is undergoing a sales process, eliminated 170 jobs in a cost-cutting move, according to Shop-Eat-Surf.
The positions eliminated included 110 in the Americas and 60 in the Asia-Pacific region. Beyond cost savings, the reorganization is expected to drive operational efficiencies and improve wholesale partnerships, specialty customers and its end consumer relationship.
Arne Arens, CEO, Boardriders, said, “I am confident that these changes will set us on the path to achieving our goals and creating a more agile company suited to adapt to the evolving environment. Losing talented employees is always difficult and I want to recognize the departing staff for their contribution to Boardriders. Moving forward, we are fully focused on setting Boardriders up for success.”
Boardriders’ brands include Billabong, Quiksilver, RVCA, Roxy, DC Shoes, Element, and VonZipper.
