Boa Technology added FootJoy as its newest brand partner. FootJoy's first shoe featuring the Boa Lacing System, the ReelFit, is available to consumers in specialty golf stores beginning this week and is being touted with the tagline, “Embrace technology. And sometimes it embraces you back.” The ReelFit incorporates Boa's lacing reel, low friction lace guides and steel laces, creating Boa's trademarked Dynamic Fit.
“The number one motivation for purchasing golf shoes is comfort,” said Rob Kelley, Director of Footwear Marketing for FootJoy. “The first step toward finding a comfortable shoe is a proper fit. The new ReelFit with Boa Technology provides a nearly custom-like fit, reduced pressure points, and tremendous stability for the foot during a round of play. This allows the golfer to perform at his best.”
Since 2001, Boa Technology has been used on snowboard boots, athletic shoes, skates, cycling shoes, wakeboard boots, hunting boots and other high performance footwear. This is Boa's first golf-specific product.
Marty Carrigan, Boa's VP of Sales Marketing said, “FootJoy is a premium brand with a reputation for producing high-quality, performance products. We are proud to work with a company that puts such attention to detail in everything they do.”
