Boa Technology made golf its most recent category venture as it unveiled a partnership with FootJoy in the ReelFit golf shoe. Since 2001, Boa Technology has been used on snowboard boots, athletic shoes, skates, cycling shoes, wakeboard boots, hunting boots, and other high performance footwear. This is Boa's first golf-specific product.
Marty Carrigan, Boa's VP of Sales Marketing said, “FootJoy is a premium brand with a reputation for producing high-quality, performance products. We are proud to work with a company that puts such attention to detail in everything they do.”