Men’s underwear and baselayer brand BN3TH promoted Matt Keenan to VP of sales, effective March 1.

“Matt has been an instrumental member of our team since his arrival three years ago,” said Dez Price, co-founder of BN3TH. “He consistently demonstrates exceptional leadership skills, a deep understanding of our industry and an unwavering commitment to our team and customers. Matt always goes above and beyond expectations with his energy and passion for the brand, so I’m very confident that he will excel in this new position.”

For the past three years, Keenan has worked as BN3TH’s North America director of sales.