Exeter Brands Group LLC, a subsidiary of Nike Inc., announced that Todd Blumenthal had been named to the new position of vice president and general manager, product and design, overseeing the group’s portfolio of Starter, Team Starter, Asphalt, Shaq, and Dunkman brands. Blumenthal will report to Exeter Brands president Mary Gleason.

Blumenthal, age 41, joins Exeter from Nike, where he most recently was global merchandising director for Nike footwear. Blumenthal has 20 years of experience in product creation and merchandising with companies such as The Limited, Gap and Polo Ralph Lauren. He joined Nike in 2000.

“Todd has deep experience in creating compelling experiences for consumers, from product concept to the retail environment,” Gleason said. “We’re thrilled to have Todd join our team and lead product vision and creative direction for all our brands.”