Based in Austin, TX, Blue Goji announced that it had acquired the assets and intellectual property of health and wellness technology company Interactive Fitness Holdings (IFH). Through this acquisition, Blue Goji will manage Expresso and CyberCycle exercise bikes.
This announcement comes as Blue Goji expands its offerings to complement the Infinity treadmill system and existing GojiPlay and GojiCare services, the company said.
“Expresso bikes were the first, original connected cardio equipment. Many of their innovative features – interactive games, virtual trails with steering, shifting and dynamic resistance, and community-building tournaments – continue to lead today’s market. Pairing Expresso Bikes with GojiPlay and CyberCycle Bikes with GojiCare will bring our joint customers unprecedented innovations and game-changing opportunities. We can’t wait to showcase our GojiPlay- and GojiCare-enabled products and share our new plan with existing IFH customers,” Blue Goji CEO Coleman Fung said.
Expresso will be enhanced with GojiPlay games, a 10-plus 2D (non-VR) and 8-plus VR collection, including custom and third-party games. CyberCycle will benefit from GojiCare or GojiPlay, depending on client requirements. “With GojiCare, our customers can leverage our patented and patent-pending services and analytics for their clients’ rehabilitation and brain health needs,” Fung added.
IFH executives and staff will join the Blue Goji team.