OrthoLite announced Kristin Kohler Burrows as chief brand officer, effective immediately. Burrows joins the company following leadership positions with footwear brands including Converse, Keds, Adidas, Fila, G.H. Bass, and, most recently, as a management consultant at Alvarez & Marsal working in its consumer and retail group.
The position of chief brand officer is a newly created role for OrthoLite. Burrows is responsible for creating a corporate brand identity that resonates its stakeholders and the end consumer. She is also tasked with leading a vision to further its global reach.
Burrows joins the company following its global introduction of Cirql midsole foam innovation. Powered by plants, Cirql offers a solution to circularity for the footwear industry.
“I’m incredibly proud of the unsurpassed growth and game-changing innovations the hard-working OrthoLite and Cirql global teams have created, especially over the past 24 months,” said OrthoLite founder and CEO Glenn Barrett. “Kristin joins the OrthoLite family at the most dynamic time of growth in our 25-year history and at the very beginning of the launch of the world’s first circular midsole foam material, Cirql. She’ll be exceptional at driving innovation, brand story and most importantly brand impact for both OrthoLite and Cirql.”
OrthoLite and Cirql offer ingredient solutions for over 350 worldwide footwear brands to help achieve sustainability goals through responsible manufacturing, materials and innovation sourcing.
Photo courtesy Ortholite
